This competition brings the technologies and materials of small Tokyo manufacturers to life in new ways through proposals by talented designers. As participants collaborate to develop and market new products, they are supported in matters of intellectual property, design agreements, and sales channels.
Through this competition, Tokyo SMEs involved in manufacturing find designers with analytical and creative skills that match their needs. Together, they work to launch new brands and business models. The small manufacturers' technologies, original materials, and other assets are the stuff of dreams, and they inspire the themes that competing designers consider for their proposals. It is the designers' comprehensive business plans that may make these dreams a reality. Proposals are evaluated to determine which ones will be pursued. With input from the Tokyo Metropolitan Government, relevant advice is given on matters including product development, sales channels, and intellectual property, as the business and products take shape.
