Japan Institute of Design Promotion (JDP), the organizer of Good Design Award, will hold its first collaborative event with Germany’s “iF Design Award,” the international award with over 60 years of history. Titled “How Japan Design can serve the societies,” the event will be held in Hamburg, Germany, from May 6 to June 12. It consists of the exhibition of products or project designs by five leading companies in Japan, which won the Good Design Award in the fields ranging from electronics to furniture, and presentations by the designers. Each company will present its approach to the universal question, “What can design do in creating life and social system in the future?” and its leading designers will explain their views. It will be the first collaborative project by the two leading international design awards to present potentials of Japanese companies to Europe and promote interaction between them in business and design.

How Japan Design can serve the societies.

Participating companies (as of April 15) : Karimoku Furniture Inc., Canon Inc., Sony Corporation, Panasonic Corporation, Fujitsu Design Limited