公益財団法人日本デザイン振興会 公益財団法人日本デザイン振興会

TOKYO DESIGN EXERCISE

Courses encourage the knowledge and perspectives needed by designers working with SMEs. Participants hone practical design skills, learn about comprehensive business proposals that create new value, or gain insight on project management.

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Courses held jointly with the Tokyo Metropolitan Government since 2012 help designers acquire the knowledge and perspectives they need for design development with SMEs. Besides gaining practical design expertise, participants are trained to prepare comprehensive business proposals (from planning to sales promotion to publicity) and serve as versatile producers in charge of project management. Topics are divided into planning and development, IP and agreements, sales and market analysis, and advertising and publicity. Development processes in the manufacturing sector form the basis for course content.

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