Aoki Shiro (Executive Director of JDP) has involved in the Good Design Award business for over 40 years in Japan Institute of Design Promotion(JDP) . His first book "Industrial Design lecture" has been published recently. Good Design Award, which has coincided development and transition of Japanese society, by author's unique perspective that has been involved consistently in its operations, this book explains the relations between industry ,living culture and design through extensive and specific cases. Not only the industrial design so-called "design of industrial products"(ID), This book Has been shown clearly possiblility of design Hallam and design has been brought by making subsumes to "attempt" and "try", It can be a driving force for the society in which day-to-day variation continue to be newly generated. In a different approach to over any Japanese design book from past history, this book is a literature that revealed the dynamism of design in society of Japan.