Ricoh built up a site for convey their design philosophy. After been shown how to position the design business such as “Design Policy” and “Design Role”, this site also present the design evaluation system like usability and Kansei quality Evaluation as the "design evaluation activities" which also been highly emphasized.Furthermore, in a special page configured by successive interviews from their in-house designers “This is KO・DA・WA ・RI” who was in charge of each of Ricoh Product Design.As well as design features in individual products, each designers will frankly talk about their idea and design intent.Through these contents, the process that how the design knowledge make sublimation and aggregation in Ricoh will has a configuration which can be well understood.

This is KO・DA・WA ・RI 
http://www.ricoh.co.jp/about/company/design/designer.html