公益財団法人日本デザイン振興会 公益財団法人日本デザイン振興会

Our Aim

ABOUT

The ultimate goal in promoting design is to complete an environment in which anyone can freely take charge of the thinking and methodology for ingenious solutions to any number of challenges or issues. This action, in fact, represents one definition of designing. When difficult problems are encountered, all human thinking is funneled into design thinking. Because this shift is quite natural and subconscious, we don't recognize the boundlessness that arises in this thinking. By simply re-validating this thinking in our daily lives as design thinking, and by consciously applying the knowledge thus gained, we can deepen our understanding of the challenge or issue faced, and derive a munificent solution.

The power of design extends further. Through their embodiments (image and form), designs executed by one individual summon designs dormant in the minds of others. The moment a designer is exposed to, and resonates with, an embodiment, he or she is naturally empowered to design his or her subject. In short, a single design can awaken many designs. If accelerating this summoning power held by design were possible, then the resulting synergies could generate a potent force in advancing society as a whole.

While design offers wisdom for ingenious problem solving, design could also become an enormous engine that empowers society as a whole. Therein lies a strong reason to promote design.

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