From Saturday, November 1 to Wednesday, November 5, the “GOOD DESIGN EXHIBITION 2025” will be held at Tokyo Midtown, Roppongi, introducing the award-winning designs of the GOOD DESIGN AWARD 2025.

The exhibition will showcase all award-winning works announced on Wednesday, October 15, offering visitors the opportunity to experience this year’s most outstanding designs firsthand.

Among the exhibits are the Good Design Grand Award, the top honor of the program; the Good Design Best 100, which highlights the year’s most highly evaluated designs; and the Long Life Design Award winners that have been loved for many years.

During the exhibition period, a special POP UP store by GOOD DESIGN STORE TOKYO by NOHARA will also open at Tokyo Midtown, offering visitors a chance to see, touch, and purchase award-winning products that embody today’s design culture.

 This large-scale event allows you to bring excellent design into your daily life.

(Official Visuals: Design by Atsuki Kikuchi / Copy by Mika Kunii)

Main Exhibitions
◆ Exhibition of GOOD DESIGN AWARD 2025 Winners
The exhibition will present all award-winning works of the GOOD DESIGN AWARD 2025.
 In addition to the Good Design Grand Award, which recognizes the most outstanding design of the year, visitors will see the GOOD DESIGN BEST100 and the Special Awards selected from among them.
 The exhibition spans a wide range of fields—from consumer products, medical and professional equipment, and architecture to services, community initiatives, and social projects—demonstrating how design contributes to creating new value across society.

◆ “Our Favorite G Mark” – Visitor Voting
Visitors to the exhibition can take part in the “Our Favorite G Mark” voting, choosing their favorite design from among the GOOD DESIGN GOLD AWARD and GRAND AWARD winners.

◆ “My Favorite G Mark” Showcase & Stamp Rally
GOOD DESIGN AWARD jury members will introduce their personally selected items from this year’s award-winning designs in the “My Favorite G Mark” showcase.
 In addition, a stamp rally will be held throughout the exhibition venues, allowing visitors to explore and enjoy the exhibits in an interactive way.

◆ Introduction of the “GOOD DESIGN NEW HOPE AWARD”
The GOOD DESIGN NEW HOPE AWARD—an entry-level award program for students and young designers born from the Good Design Award—will feature its latest 2025 winning works.

◆ Special Exhibition of International Design
A special booth will feature award-winning products and projects from Thailand’s Design Excellence Award (DEmark), presented in partnership with the GOOD DESIGN AWARD.

GOOD DESIGN STORE TOKYO by NOHARA – POP UP STORE

A special POP UP store by GOOD DESIGN STORE TOKYO by NOHARA will open at Tokyo Midtown during the exhibition period.
Approximately 250 award-winning items, including the latest GOOD DESIGN AWARD-winning products, will be available for purchase—offering visitors the chance to take home this year’s celebrated designs firsthand.

Period: November 1 (Sat) – November 5 (Wed)
Hours: 11:00 – 20:00 (Opens at 13:00 on Nov 1 / Closes at 18:00 on Nov 5)
Venue: Tokyo Midtown Galleria B1F
Operated by: Nohara Group Inc.