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Avatar Robot Cafe DAWN ver.b and Avatar Robot OriHime win the 2021 Good Design Grand Award

The award reflecting design values and principles that aim to enrich lives, industries, society

Japan Institute of Design Promotion is proud to announce the result of the Good Design Grand Award for the year 2021. 

The GOOD DESIGN GRAND AWARD, deemed the design of the year 2021, is chosen from 5 candidates selected as finalists. Through the finalist presentation and voting by the Judges, winners, and audiences,  Avatar Robot Cafe DAWN ver.b and Avatar Robot OriHime win the Good Design Grand Award.


The award product - Avatar robot cafe and Avatar robot OriHime

OriHime & OriHime-D are avatar robots created to be used by all, regardless of age, gender and whether or not they have disabilities. DAWN cafe is a place that lets users learn and experience how to operate OriHime-D in a safe environment.

“An epoch-making business that removes ‘obstacles’ faced by those who want to work but cannot work due to disabilities, by using technology and UX, focusing on the development of alter-ego robots. ” A judging committee said. “We expect that the cafe will serve as a starting point for further expansion of contact between people with various disabilities who want work, companies, and consumers.”

About Good Design Award 
Established in 1957, Good Design Award is Japan’s leading commendation system. Eligible for application are products, architecture, application and software, projects and initiatives that utilize design and more. Through this system, many people come in contact with “good design” and appreciate their value. The recognition rate of the award is 84% with its familiar symbol, G-Mark, according to the latest survey by Japan Institute of Design Promotion in 2020.


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