Under the invariable theme of "Trustworthiness and Creativity", Nikon has continued its unwavering exploration in the world of light. Images can enrich the scenes of everyday life and expand the world of communication. Providing our customers with the ability to record "an excellent moment, with excellent quality" is equal to presenting them with supreme satisfaction and a world of exhilarant excitement.
To supply exceeding value that surpass basic customer needs. To build genuine trust and create a boundless future. To contribute to the development of abundant communities with devout spirit. These principles are what we identify as the Nikon Spirit, thus our Nikon Design Policy. Our purpose as an enterprise is epitomized in creating unprecedented excitement and experience.
Historical transfiguration and creation of the future. From historical tranfiguration to creation of the future, lenses record all things. Believing that this is the origin of everything, our representation of "record" is brought about with freedom that surpasses the norm. Within the coolness of our design, there underlies the robustness of a camera enduring the weight of history and the air of an unknown future. We hope to provide a sense of intensity and vigor in the exquisite craftmanship of Japan.
Nature of a tool. As a tool utilized by humans, our digital SLR cameras are no different in nature. Nikon is forever in pursuit of "comfortable usability" as a basis of what constitutes as a useful tool. Preminent sensations allow for a pleasurable photographic experience, while the refined design arouses a sense of spirited creativity. Please take this chance to experience a world without compromise through image mock-ups and the D3, Nikon's flagship model.
Value of style. With undeniable craftmanship and luring design, the elegant and stylish "S series" is dedicated to emphasizing personal style. Step into a luxurious world of distinctive individuality crystallized into unparalleled beauty.
DESIGNER: INDUSTRIAL DESIGN DEPARTMENT, MAGING COMPANY, NIKON CORPORATION